- Content Management
- Custom CRM
- System Integration
- Mobile & Desktop Apps
Paul Skinner, managing director of Cergis, has over 30 years’ experience working within the marketing industry. It was a natural choice for us to offer our services to many of the large marketing agencies operating in London.
Our knowledge of the marketing process and experience working with marketing departments has allowed us to offer specialised services in this area. From providing short term hosting solutions for campaign micro-sites to providing long term eCRM systems that automatically follow up user activity based on complex rules and behaviour.
Love it or hate it, email marketing is a proven way to increase sales. We offer email marketing campaign management services and systems.
Many of the e-commerce sites we build also include email marketing tools which are built in to the content management system. This means customers who opt in to receive email marketing or product updates are already in the system ready to go. Using a simple interface you are able to design and send an html email.
Once the email is sent our email system tracks the response of customers to the email – opens, click-throughs, purchases and unsubscribes – and produces an easy to read report to allow you to view the effectiveness of your campaign.
For larger clients with multiple brands, channels and resellers, we offer end to end email management services where we design, build, test, send and report on the email activity. We now have vast experience delivering millions of email per month and can advise on SPAM filter avoidance and list management techniques with more accurate targeting of users based on previous activity.