Aviva UK Health had a requirement to build upon their social brand engagement by continuing to use social channels to engage with customers to interact about a topic that is important to them – their own health and wellbeing.

Cergis was the agency that handled the end-to-end development of a fully integrated Facebook Application. The app allows users to obtain their ‘health score’ by completing a health quiz. They then set their goal and take part in a 4 week programme, aimed at helping them reach their goal.

Features of the app include posting the users score to their wall, competition modules, supporter integration and automated communication all throughout the user’s experience.
Apart from its complex integration with Facebook’s social platform, the app constantly sends and receives clinical data from a 3rd party API, that is used to generate the user’s score, goal and various forms of messaging based on their quiz results and programme progression.

The Aviva Health 100 App was Aviva UK Health’s first Facebook app and a great source of content for other communication channels.