McKenna Thin Club
Paul McKenna is the best- selling non-fiction author in the UK. He released the best-selling book ‘I Can Make You Thin’ in 2007. Cergis were asked to produce a support site for this book in the form of an online club where people can discuss the issues and techniques in the book.
Paul McKenna is the best- selling non-fiction author in the UK. He released the best-selling book ‘I Can Make You Thin’ in 2007. Cergis were asked to produce a support site for this book in the form of an online club where people can discuss the issues and techniques in the book.
Built as an extension to the existing McKenna US we site Cergis worked with Paul McKenna’s designer to structure an easy to use private social networking site with ready access to many resources including articles, audio and video presentations. Some of the most popular areas of the club were the forums and the ‘Ask Claire’ feature allowing club administrators to interact with the public.
The site launch coincided with the airing of Paul’s extremely popular US network TV debut and generated hundreds of thousands of visits in the first week.
Built as an extension to the existing McKenna US we site Cergis worked with Paul McKenna’s designer to structure an easy to use private social networking site with ready access to many resources including articles, audio and video presentations. Some of the most popular areas of the club were the forums and the ‘Ask Claire’ feature allowing club administrators to interact with the public.
The site launch coincided with the airing of Paul’s extremely popular US network TV debut and generated hundreds of thousands of visits in the first week.