Equazen are the UK’s biggest supplier of quality Omega 3 fish oil products and distribute their products in many markets around the world. Cergis were asked to produce a portal for their worldwide distributors to publish articles, share ideas and marketing collateral between territories.

Equazen are the UK’s biggest supplier of quality Omega 3 fish oil products and distribute their products in many markets around the world.

With each distributor being responsible for the marketing activity within their territory, Equazen marketing department wanted to produce a system that would increase visibility of marketing efforts across all markets and encourage re-use of digital assets and promote adherence to brand guidelines.

Equazen asked Cergis to build a digital asset management system that could host and display assets from all markets in an easy to use web based system. We worked with the Equazen marketing team to organise all their assets into an easy to navigate categories and set about designing an interface.

Features of this system include:

• - Digital asset management
• - Distributor search engine
• - Key company information
• - Brand guidelines
• - Marketing activity and PR database
• - Company and market news
• - Industry events calendar
• - Weekly updates notifications to distributors

Cergis have broad experience working with digital assets and were able to implement and host this system simply and cost effectively.