Mailstat is an E-mail Campaign managing software package designed to cater for your e-mail marketing needs and closely monitor the results. This allows for a continued improvement in email campaign response rates as well as complete transparency on how different campaigns are going and how people are responding.

The system is set up to assist us (the developers) to build and test across a range of clients for both consistent, clean layouts and positive spam avoidance on the e-mails. More importantly though it is designed to show you, the client, real-time results of who opened the e-mail including at what time of day they opened it and which links they clicked.

Perhaps one of the most impressive things that Mailstat does is manage lists. At the core of the system is a list management tool and advanced bounce and unsubscribe management system that ensures SPAM compliance and maximises delivery rates.

Having developed this system Cergis can ensure that it can deeply integrate with your data in the way that you want in a much more flexible way than ‘off-the-shelf’ campaign management services.

In one example it connects to one third party to download unsubscribe data from previous campaigns and integrates with another provider to publish all other unsubscribe data to another supplier on a daily basis. This automated and highly scalable solution reduces the level of list maintenance yet increases compliance and reliability.

Mailstat has been developed to be exceptionally user friendly – presenting only the information that you need to see whilst stripping away the complexities of the underlying architecture. Features include the option to download reports in multiple formats for presentations etc., and it follows all the best practices when it comes to the recipient such as ‘one-click unsubscribe’ and a tracked text version with every e-mail that goes out.

Of course, one of the many benefits of having a system like this is that is it gives you, the client the ability to analyse the strength of previous campaigns and build on the results. If a text link saying ‘click here’ has done well but a graphical representation of the same thing has performed poorly, you may decide to include more text links and less buttons next time. Any increase to open rates and click-throughs may ultimately result in more conversions, the purpose of a good email marketing campaign.

In addition to the technical know-how, Cergis is also extremely knowledgeable on maximising email responses and can guide your designers on best practices and legal requirements for your campaign. Having run many hundreds of email campaigns and delivered and reported on many millions of delivered emails, we have the experience to run your email campaigns smoothly.